Business Analysis
The Client
Portugal’s leading independent Private Equity firm, managing and advising over 1.3BN€ in assets.
Asset:
5 star / branded & managed
151 keys
23 events room (up 530 pax)
18-hole golf course
Spa
The Client needs
Identify the gaps within the commercial function to support strategic & practical changes for RevPar growth.
Identify opportunities to improve on GOP margin supported by benchmarking analysis.
Process followed
Overall review of hotel performance using data provided by hotel and head office.
Market performance analysis.
2-day site visit of the property.
Interviews with General Manager, Food & Beverage Director, Director of Sales & Marketing, Golf Director and Rooms Division Director.
Meetings with Wyndham Regional Director of Revenue and Marketing Director.
Test calls carried out on the hotel’s competitors for MICE market.
Test call carried out on the hotel (MICE enquiry).
Attendance to the month end review meeting together with ownership and the operator.
Final report included recommendations and 5-year projections as well as exit strategy, including CAPEX plan. Presented to owner and board members.
+ 351% NOI
(year-end 5 projections)
+ 93% GOP
(year 1 - projections)
