Strategy Development
The Client
One of the largest multi-billion pound, privately owned investment groups, London based.
Asset:
5 star / unbranded
45 keys
Award spa & gym
Meeting for 40 pax
The Client needs
Reposition the hotel as an international Destination following a multi-million-pound refurbishment, to deliver ADR growth and market recognition.
Key Strategy Implemented
Optimisation of the commercial team structure.
Website optimisation strategy to strengthen revenue conversion from Brand.com including re-development and new brand guidelines.
In-depth digital marketing strategy to convey brand and price point positioning in front of targeted audience including selection of PR agency.
Established strategic partnerships aligned with brand values to support long-term brand positioning.
Introduction of performance enhancement tools coupled to optimisation of the systems in place supported by new KPI’s to capture new revenue opportunities.
Evaluation of the contribution from Marketing Representation company leading to the appointment of a new US provider.
Skill-set enhancement programme for Sales / Events / Reservations / Front Office.
On-going participation to month-end reviews alongside ownership and operator.
155.2 RGI
151 ARI (year-end 4)
+30% ADR
(Post refurbishment)
+28% YoY
Total Revenue growth
(year-end 2)
