How will my selected operator react?
It is worth remembering that operators are incentivised to deliver at top line and GOP levels. So, an increase in revenue and/or a cost reduction is always welcome.
Whilst dealing with an operator, either under franchise or management contract, our recommendations remain impartial, and our participation is collaborative.
We have the greatest respect for the professionalism and experience of all stakeholders involved in our assignments. Our clients’ interests are at the forefront of the strategies we deploy.
How much will that cost me?
To put our fees into perspective: 1$ increase in ADR for a 500-key hotel with a 70% occupancy would generate an increment of $127,750 in rooms revenue alone.
Our fees will always be relative to your objective(s), the number of keys and the extend of the facilities.
Consequently, running a full operational audit for a portfolio of hotels will extend over a longer period to an independent property, and will require the aggregation of larger level of data.
Our proposals are bespoke, with project fees covering all components and inclusive of travel expenses as well as industry and market benchmark reports.
Your services are more relevant to independent hotels?
As a matter of fact, and over the past 10 years, we have developed a deep understanding of the world’s most renown brands and their set up, having carried out assignments for branded franchised and managed hotels.
Most of our clients have come to us with their concerns regarding the performance delivery from their selected operators.
Should your asset be branded or unbranded, we will identify the pressure points as well as the opportunities to drive GOP growth.
Based in London, you only deal with hotels located in the UK?
Since it’s creation in 2010, we have responded to the expectations of hotel owners with portfolios that expend across 15 countries to date. From Kazakhstan to the East, to some MEA countries including Qatar and UAE to the South, and most European countries.
Through our assignments, we have also gained a deep understanding of some African nations to include Kenya, Ethiopia, and Tanzania.
What is the difference between your services and a Revenue Management System?
An R.M.S. (Revenue Management System) serves the purpose of optimising pricing based on incoming demand with a focus on bedroom occupancy.
Our advisory services focus on all revenue drivers from rooms, food & beverage, banqueting, spa, and golf.
Additionally, our in-depth analysis of hotel performance brings to light cost savings initiatives, across the entire spectrum of expenses. With benchmark against market and industry standards.
Our audits provide hotel owners with an in-depth understanding of the challenges hindering revenue generation, be it to drive total revenue, occupancy, or ADR. Our recommendations are designed to address all areas needed to fulfil our client’s objective(s).
You don’t know the specifics of our market?
The fact is, our assignments to date have taken us to over 15 countries, working with the world’s leading operators for a variety of hotel owners.
We work collaboratively with the in-house teams as they hold the local knowledge.
We bring our objectivity and expertise in consultancy and data analysis, combine it with an in-depth knowledge of commercial practice. Sprinkle over a serious understanding of operators’ structures and processes, mix it with industry and market benchmarking and effective communication. That’s what we do!
Each market may be different, but our successes to date clearly reflect the adaptability of our approach to the benefit of the teams involved.