Commercial Solutions
The Client
Global property developer of landmark hotels & apartments, headquartered in Dubai.
Assets (2):
4 stars / managed
1,136 keys (total)
Meeting rooms & spas
Central team: 12 pro-active Sales & 3 Marketing executives
The Client needs
Identify the gaps to optimise sales & revenue performance from their cluster team.
Initiate practical changes to optimise GOP conversion.
Key Strategy Implemented
Assessment of the performance from selected operator and its central commercial function.
Re-structured the central Sales & Marketing function, including the appointment of a new Director of Sales & Marketing.
Implementation of new processes within the team leading to the improvement of productivity and efficiency in the use of technology, with enhanced data accuracy level.
Re-alignment of the sales targets with financial targets.
Re-focus on corporate segments (transient & groups) with re-distribution of accounts and purging of account profiles in Opera PMS.
Participation to month-end business reviews alongside ownership and operator.
NOTE: Due to Covid-19 pandemic and travel restrictions put in place, the impact of the final recommendations is based on the initial 3 months following implementation (2019).
2-phase assignment completed
2017 & 2019
